90-Day Launch Plan — MINY Music Accelerator
Purpose: Take the MINY Music Accelerator from idea → first working cohort in New York City, aligned with your travel window and the Ithaca event (May 22–24).
Phase 1 — Foundation (Weeks 1–2)
Goal: Build the core infrastructure before or during the Nordic leg.
Key Tasks
| Task | Outcome |
|---|---|
| Launch landing page | Artist applications open |
| Create artist database | Track applicants |
| Design residency pitch | Clear program story |
| Build email automation | Artist onboarding |
| Schedule first NYC cohort | Reserve studio dates |
Deliverables
- Residency landing page
- Application form
- Artist CRM database
- Program pitch deck
Phase 2 — Global Recruitment (Weeks 3–6)
Goal: Recruit artists and partners during the tour.
Cities you're visiting become artist sourcing hubs.
| Region | Focus |
|---|---|
| Nordics | Producers & songwriters |
| Morocco | Creative content |
| NYC | First cohort recruitment |
| Latin America | High-growth music scenes |
Per-City Targets
| Target | Goal |
|---|---|
| Artists met | 15 |
| Applications | 10 |
| Qualified candidates | 5 |
| Studio partners | 1 |
Across 10 cities:
~150 artists met
~100 applications
~40 strong candidates
Phase 3 — Artist Qualification (Weeks 5–8)
Artists who apply enter the 1000 subscriber challenge.
System
| Step | Action |
|---|---|
| Artist applies | Database entry |
| Demo reviewed | Acceptance email |
| Audience challenge | Grow newsletter |
| Qualification | Residency slot |
This stage filters for serious artists.
Phase 4 — NYC Cohort Preparation (Weeks 8–10)
After returning from the tour:
| Task | Purpose |
|---|---|
| Select artists | First cohort |
| Finalize studio | Production location |
| Prepare marketing | Release campaign |
| Produce MINY collectibles | Product ready |
Cohort Structure
| Metric | Target |
|---|---|
| Artists | 8–10 |
| Tracks produced | 10 |
| MINY releases | 10 |
Phase 5 — Cohort Execution (Weeks 11–12)
Production Week
| Day | Activity |
|---|---|
| Day 1 | Artist onboarding |
| Day 2 | Songwriting |
| Day 3 | Recording |
| Day 4 | Mix & mastering |
| Day 5 | Marketing + content |
Launch Event
End the cohort with a release showcase.
Possible Format
| Segment | Description |
|---|---|
| Artist performances | Live sets |
| Listening session | New releases |
| Collectible drop | MINY launch |
| Industry networking | Press + partners |
This could even connect with your Ithaca event as a preview.
Key Metrics for the First 90 Days
| Metric | Target |
|---|---|
| Artist applications | 100+ |
| Qualified artists | 40 |
| Residency participants | 10 |
| Songs released | 10 |
| MINY collectibles sold | 500 |
Revenue Projection (Pilot Cohort)
Example Per Artist
| Source | Estimate |
|---|---|
| Residency fee | $1,500 |
| Collectible sales | $5,000 |
| Streaming revenue | $500 |
For 10 artists:
$65k cohort potential
Long-Term Scaling
After proving the NYC model:
| City | Program |
|---|---|
| Mexico City | Latin cohort |
| Medellín | Reggaeton cohort |
| São Paulo | Brazilian cohort |
| Bali | Creator retreat |
The program evolves into a global music accelerator network.
Biggest Strategic Advantage
Most artists struggle with three things:
| Problem | Solution in your program |
|---|---|
| Unfinished music | Production residency |
| No audience | Subscriber challenge |
| No monetization | Collectible release |
This combination is rare in the music industry.
Practical Advice
Don't over-build systems yet.
Focus on:
1. Recruiting strong artists
2. Producing great songs
3. Documenting everything
Content from the first cohort will be the best marketing for future residencies.