MINY Residency Tour — Field Playbook
Purpose: Convert the itinerary into an operational field plan so each stop produces artists, studio partners, and content for the residency program.
Core Concept: Every city runs a MINY Micro-Event + Studio Tour + Artist Recruitment.
Core Mission in Every City
You only need three outcomes per city:
| Target | Goal |
|---|---|
| Studio partner | 1–2 studios willing to host residencies |
| Artists | 5–10 potential participants |
| Content | 5–10 pieces of media |
If you achieve this consistently, the tour becomes a global artist pipeline.
1. Nordic Cities — Artist & Studio Targets
(Mar 17 – Apr 2)
Stockholm
Why it matters:
- Sweden is one of the largest exporters of pop music
- Many producers work with international artists
What to do
| Action | Target |
|---|---|
| Visit studios | 3 |
| Meet producers | 5 |
| Recruit artists | 5 |
Possible Partners
| Type | Example |
|---|---|
| Songwriting collectives | Pop producers |
| Independent studios | Electronic producers |
| Artist communities | Indie pop artists |
Copenhagen
Focus:
- Experimental music
- Indie artists
- Electronic producers
Goals
| Metric | Target |
|---|---|
| Studios | 2 |
| Artists | 5 |
| Content pieces | 10 |
Amsterdam
Focus on:
- Electronic music scene
- International artist community
- Tech + music crossover
This is ideal for recruiting electronic producers and indie artists.
2. Artist Meetup Format
Host a small informal gathering in each city.
Event Name
MINY Creator Session
Format
| Segment | Duration |
|---|---|
| Intro to MINY | 10 min |
| Artist networking | 20 min |
| Open discussion | 20 min |
| Recording session demo | 30 min |
3. What You Tell Artists
Your pitch should be simple.
We run a residency where artists finish songs,
grow their audience, and release collectible editions
of their music.
Artists apply and must bring 1000 newsletter subscribers.
4. Content Strategy During Tour
Every stop should generate media.
| Content | Platform |
|---|---|
| Studio visits | YouTube |
| Artist interviews | |
| Travel clips | TikTok |
| Behind-the-scenes | X / Twitter |
Goal:
100+ content pieces from the tour
5. Latin America Targets
(Apr 14 – May 3)
Mexico City
Focus:
- Latin alternative music
- Indie producers
Goals
| Metric | Target |
|---|---|
| Artists | 10 |
| Studios | 3 |
Medellín
This city is huge for Latin urban music.
Focus:
- Reggaeton producers
- Latin pop writers
São Paulo
Brazil has one of the largest streaming markets globally.
Focus:
- Funk
- Brazilian pop
- Producers
6. Caribbean Music
Dominican Republic
Focus:
- Bachata
- Dembow
- Caribbean pop
Artists here often have very strong social audiences, which helps the 1000-subscriber rule.
7. Asia Creative Residencies
Bali
Use Bali for:
- Longer creator retreats
- Songwriting camps
- Content production
Tokyo
Japan is excellent for collector culture, which aligns with MINY.
Focus:
- Electronic producers
- Experimental artists
8. What Success Looks Like
If this tour works, you should return with:
| Metric | Goal |
|---|---|
| Artists recruited | 60 |
| Studios | 15 |
| Cities | 10 |
| Content pieces | 100+ |
9. After the Tour
Launch the first residency cohort in New York.
Recommended Structure
| Cohort | Artists |
|---|---|
| NYC pilot | 10 artists |
| Latin residency | 10 artists |
| Global residency | 20 artists |
Strategic Insight
If you execute this correctly, you're not just creating a residency.
You are building:
a global music creator network
That network becomes the distribution engine for MINY collectibles.