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MINY Residency — Artist Recruitment System

Purpose: Turn every city visit into an automatic artist pipeline. The goal is not just meeting artists—it's capturing them into a structured funnel.


1. The Funnel Architecture

Think of it as a 4-stage pipeline.

StageObjectiveTool
DiscoveryArtists hear about residencySocial / meetups
CaptureCollect their infoApplication form
QualificationFilter serious artistsDemo review
ActivationGrow audience1000 subscriber challenge

Flow:

Artist hears about program

applies

submits demo

builds 1000 subscribers

joins residency


2. The Artist Application Form

This should take under 3 minutes to complete.

Fields

FieldPurpose
Artist nameIdentity
LocationCity
GenreCategorize
Streaming linksEvaluate music
InstagramAudience check
EmailContact
Newsletter sizeEligibility
Demo linkReview

Tools You Can Use

ToolAdvantage
TypeformClean UX
Google FormsFastest setup
AirtableDatabase ready

3. Artist Database

Every application becomes a global talent database.

Example Structure

ArtistCityGenreSubscribersStatus
Artist AStockholmPop450Growing
Artist BMexico CityIndie1200Accepted
Artist CMedellínReggaeton700Pending

Within months this becomes hundreds of artists.


4. The 1000 Subscriber Challenge

Instead of rejecting artists, give them a growth mission.

Message to Applicants

To reserve your residency seat,

grow your newsletter to 1000 subscribers.

Why This Works

BenefitReason
Artist commitmentFilters serious creators
Audience built earlyHelps release success
Marketing trainingArtists learn promotion

5. Artist Growth Toolkit

Provide them a simple strategy.

Weekly Posting Schedule

DayContent
MondaySongwriting clip
WednesdayStudio preview
FridayFan Q&A
SundayNewsletter signup push

Conversion goal:

10 posts → 1000 subscribers

6. City Meetup Strategy

Every city you visit should host a small gathering.

Format

SegmentDuration
Intro to MINY residency10 min
Artist networking20 min
Studio discussion20 min
Open mic / demos30 min

Goal Per Meetup

MetricTarget
Artists attending15–20
Applications10
Qualified prospects5

7. Global Artist Community

Create a central hub.

Platform Options

PlatformPurpose
TelegramArtist chat
DiscordCommunity
Email newsletterAnnouncements

Artists share:

  • Demos
  • Collaborations
  • Residency updates

8. Artist Launch Pipeline

Once artists qualify:

Residency

song production

MINY collectible

streaming release

fan launch event

Each artist becomes a release campaign.


9. Scaling the Program

Within a year you could have:

MetricPotential
Artists in database1000
Residency participants100
Cities10
MINY drops100+

10. Risk Analysis

RiskMitigation
Too many low-quality applicantsDemo review
Artists struggle to reach 1000 subsProvide growth guide
Logistics complexityPartner studios

Strategic Reality Check

The residency is not the main asset.

The real asset becomes:

your global artist network

Once you have that network, you control:

  • Releases
  • Collaborations
  • Collectible drops