MINY Residency — Artist Recruitment System
Purpose: Turn every city visit into an automatic artist pipeline. The goal is not just meeting artists—it's capturing them into a structured funnel.
1. The Funnel Architecture
Think of it as a 4-stage pipeline.
| Stage | Objective | Tool |
|---|---|---|
| Discovery | Artists hear about residency | Social / meetups |
| Capture | Collect their info | Application form |
| Qualification | Filter serious artists | Demo review |
| Activation | Grow audience | 1000 subscriber challenge |
Flow:
Artist hears about program
↓
applies
↓
submits demo
↓
builds 1000 subscribers
↓
joins residency
2. The Artist Application Form
This should take under 3 minutes to complete.
Fields
| Field | Purpose |
|---|---|
| Artist name | Identity |
| Location | City |
| Genre | Categorize |
| Streaming links | Evaluate music |
| Audience check | |
| Contact | |
| Newsletter size | Eligibility |
| Demo link | Review |
Tools You Can Use
| Tool | Advantage |
|---|---|
| Typeform | Clean UX |
| Google Forms | Fastest setup |
| Airtable | Database ready |
3. Artist Database
Every application becomes a global talent database.
Example Structure
| Artist | City | Genre | Subscribers | Status |
|---|---|---|---|---|
| Artist A | Stockholm | Pop | 450 | Growing |
| Artist B | Mexico City | Indie | 1200 | Accepted |
| Artist C | Medellín | Reggaeton | 700 | Pending |
Within months this becomes hundreds of artists.
4. The 1000 Subscriber Challenge
Instead of rejecting artists, give them a growth mission.
Message to Applicants
To reserve your residency seat,
grow your newsletter to 1000 subscribers.
Why This Works
| Benefit | Reason |
|---|---|
| Artist commitment | Filters serious creators |
| Audience built early | Helps release success |
| Marketing training | Artists learn promotion |
5. Artist Growth Toolkit
Provide them a simple strategy.
Weekly Posting Schedule
| Day | Content |
|---|---|
| Monday | Songwriting clip |
| Wednesday | Studio preview |
| Friday | Fan Q&A |
| Sunday | Newsletter signup push |
Conversion goal:
10 posts → 1000 subscribers
6. City Meetup Strategy
Every city you visit should host a small gathering.
Format
| Segment | Duration |
|---|---|
| Intro to MINY residency | 10 min |
| Artist networking | 20 min |
| Studio discussion | 20 min |
| Open mic / demos | 30 min |
Goal Per Meetup
| Metric | Target |
|---|---|
| Artists attending | 15–20 |
| Applications | 10 |
| Qualified prospects | 5 |
7. Global Artist Community
Create a central hub.
Platform Options
| Platform | Purpose |
|---|---|
| Telegram | Artist chat |
| Discord | Community |
| Email newsletter | Announcements |
Artists share:
- Demos
- Collaborations
- Residency updates
8. Artist Launch Pipeline
Once artists qualify:
Residency
↓
song production
↓
MINY collectible
↓
streaming release
↓
fan launch event
Each artist becomes a release campaign.
9. Scaling the Program
Within a year you could have:
| Metric | Potential |
|---|---|
| Artists in database | 1000 |
| Residency participants | 100 |
| Cities | 10 |
| MINY drops | 100+ |
10. Risk Analysis
| Risk | Mitigation |
|---|---|
| Too many low-quality applicants | Demo review |
| Artists struggle to reach 1000 subs | Provide growth guide |
| Logistics complexity | Partner studios |
Strategic Reality Check
The residency is not the main asset.
The real asset becomes:
your global artist network
Once you have that network, you control:
- Releases
- Collaborations
- Collectible drops