MINY Residency — Artist Landing Page Blueprint
Purpose: Move from strategy → execution infrastructure so artists can start entering the pipeline before you even travel.
Objective: Create a simple system that captures artists globally and prepares them for the residency.
Goal of the Page
Convince artists that the program will help them:
- Finish their music
- Grow their audience
- Release a collectible
Page Structure
Section 1 — Hero
Headline:
Finish Your Song. Grow Your Audience. Release Your Music.
Subheadline:
The MINY Music Residency helps artists complete tracks,
build real fans, and launch collectible editions of their music.
Primary CTA:
Apply for Residency
Section 2 — How It Works
| Step | Description |
|---|---|
| Apply | Submit your music |
| Get accepted | Receive residency invitation |
| Grow audience | Reach 1000 subscribers |
| Attend residency | Finish and release your track |
Section 3 — What Artists Receive
| Benefit | Description |
|---|---|
| Studio production | Finish song professionally |
| Mix & mastering | Release-ready audio |
| Audience strategy | Grow real fans |
| MINY collectible | Digital + physical release |
| Distribution | Streaming platforms |
Section 4 — Global Residency Locations
This reinforces the international scope.
| Region | Cities |
|---|---|
| Nordics | Stockholm, Copenhagen |
| Europe | Amsterdam |
| North America | New York, Miami |
| Latin America | Mexico City, Medellín, São Paulo |
| Caribbean | Dominican Republic |
| Asia | Tokyo |
| Creator retreats | Bali |
| Africa | Morocco |
Section 5 — Artist Requirements
Be clear and simple.
You are a good fit if you:
• have original music
• are ready to release a track
• are willing to grow your audience
Residency qualification:
Artists must reach 1000 newsletter subscribers
to secure a residency seat.
Section 6 — Application Form
Essential fields only.
| Field | Required |
|---|---|
| Artist name | ✓ |
| City | ✓ |
| Genre | ✓ |
| Streaming link | ✓ |
| ✓ | |
| ✓ | |
| Newsletter size | Optional |
| Demo link | ✓ |
Section 7 — Call to Action
Primary:
Apply for the MINY Music Residency
Secondary:
Join the artist waiting list
Artist Journey After Applying
| Step | Action |
|---|---|
| 1 | Application received |
| 2 | Demo reviewed |
| 3 | Invitation sent |
| 4 | Artist begins subscriber challenge |
| 5 | Residency scheduled |
Email Automation
Once artists apply they should receive:
Email 1 — Welcome
Thanks for applying to the MINY Residency.
Our team will review your music.
Email 2 — Growth Challenge
To secure a residency seat,
grow your newsletter to 1000 subscribers.
Email 3 — Resources
Provide tools:
- Audience growth guide
- Content strategy
- Newsletter templates
Social Promotion Strategy
Before the trip, you should post:
| Platform | Content |
|---|---|
| Residency announcement | |
| TikTok | Studio content |
| YouTube | Artist interviews |
| Twitter/X | Program updates |
Content Loop During the Tour
Every city generates content.
| Content Type | Output |
|---|---|
| Artist interviews | Discovery |
| Studio visits | Credibility |
| Behind-the-scenes | Storytelling |
| Live sessions | Promotion |
Goal:
100+ content pieces
Key Metrics to Track
| Metric | Target |
|---|---|
| Artist applications | 500 |
| Qualified artists | 100 |
| Residency participants | 40 |
| Cities | 10 |
Strategic Reality
If you build this funnel correctly, you will create:
a global pipeline of artists ready to release music
That pipeline becomes the supply side of the MINY ecosystem.
Practical Advice
Launch the application page immediately.
Even if the residency starts months later, artists will begin applying.